What’s the difference between Transactional and Marketing emails? Email Marketing in India or any other country

Are you doing email marketing in india or somewhere in the world. So this article is for you to know about ethics of bulk email service.

Transactional Emails
May also be called “triggered” emails because they include any email that is triggered & released by a user’s interaction or demand. They are One-To-One emails that contain information that completes a transaction or process the recipient has started with your App, Website, Business, etc. A common example is in eCommerce websites, after purchasing an item you receive an email as receipt that has information about the item, price and shipment, sometimes, the retailer may offer discounts for your next purchase (visit websites like Raise for more info). Transactional email is sent to individuals rather than a large list of recipients.

Marketing Emails
Any email sent that primarily contains a promotional message or content intended for a commercial purpose. Unlike the transactional emails that are triggered and sent programmatically. Marketing Emails or Marketing Email Campaigns are timed and sent strategically to your list of recipients. (i.e. nurturing leads through your funnel) is considered a marketing email and must follow Anti-SPAM Policy and require that your emails comply with the CAN-SPAM Act (according to the countries your recipients live in). Marketing email is generally sent to groups of contacts/subscribers that are prospects, subscribers or customers.

There are a couple of reasons, Why bulk mail and transactional mail must be sent from separate SMTP:

1. Delivery of time-sensitive transactional emails may get queued behind a large batch of bulk/marketing emails.
2. Your transactional mail will be affected by the reputation created by your bulk/marketing mail and may effect your inbox delivery.

There are few type of leading & best services you can consider:

1. Email Marketing Service
2. SMTP Server Provider