In this another article of email marketing tips, we’ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which might be killing your email deliverability.
We’ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing campaigns.
Settling for single opt-in subscribers can kill your email deliverability
Settling for single opt-in? confirmed or double opt-in bulk email subscribers means that after people select to sign up for your email list via subscribe form, they receive a confirmation email that they must use to confirm their email subscription.
Not only does confirmed opt-in help protect you from erroneous sign-ups and spambots, but confirmed opt-in lists see better results with almost every engagement metric other than the sheer number of sign-ups in comparison to single opt-in lists.
Confirmed double opt-in email lists are more engaged from the start and by using double opt-in email lists, you can more effectively build your sending reputation by sending to a more engaged and active email list.
What is email deliverability?
Email deliverability is how you measure the success of your emails reaching the inbox (inbox delivery) without soft bounce, hard bounce or being marked as spam/junk email. If you have issues with high bounces, flagging spam filters or low engagement, you may have email deliverability issues with your campaigns.
Email Service Provider, Email Marketing India, Email Marketing Software, Bulk Email Service, Email Marketing Service, Bulk Email Marketing, Email Marketing Delhi, Email Marketing Mumbai, Email Marketing Bangalore, Email Marketing Noida, Email Marketing Delhi/NCR, Email Marketing USA, Email Marketing San Francisco, Email Marketing New York, Email Marketing UK, Email Marketing London, Bulk Email Marketing in India, Bulk Email Marketing in Delhi,Bulk Email Marketing in Gurgaon, Bulk Email Marketing in Mumbai, Bulk Email Marketing in Bangalore, Bulk Email Marketing in Delhi/NCR
