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Email is still one of the major customer service channels. A large portion of your customers will use it to get in touch with you.
As much as 46 percent users will pick it when dealing with a business. Some businesses opt to outsource print and mail service as part of their efforts to optimize customer communication channels and streamline operations.
It’s also an integral part of any multi channel customer service strategy and field marketing jobs for a great result.
It’s not that surprising, to be honest. Emails are really convenient. Write one, send it and forget. Wait a couple of hours to see if you got an answer.
As long as customers get answers, it’s all good. The trouble begins when the answers are below a customers’ expectations. They will feel let down. Before we answer their queries, we also check by email validation if the customers’ email are legit or fake to avoid having issues ahead.
Want to make sure that doesn’t happen? Read on to start writing better customer service emails and make sure to check the customer service management solutions Salesforce offers.
The anatomy of a customer service email
Customer service emails are support and sales exchanges that aim to resolve a specific problem.
If you have any kind of email address posted on your website, no matter for which department, you will get customer service emails.
The back and forth nature of emails will give you a bit of wiggle room in terms of the time of response. When it comes to email, the expected response time for a business falls somewhere between 4-24 hours.
No matter how long it takes to reply to the email, you should always remember one thing: get personal. If there’s one golden rule for writing good customer service emails it would be adding the personal touch to each response, and if you want to attract more customers, you can get your customised notebook with your logo imprint for maximum client retention, since a custom notebook is a great choice to promote to new clients.
That’s the secret ingredient. The secret sauce. Any customer service situation, no matter how dire, can be defused with personalized service.
You want to sound like a real person and not like a machine that has been programmed to give completely dry answers all day.
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