In this post of email marketing tips, we’ll take a look at major factor, a thing that you may be doing (sometimes without even knowing) which might be killing your email deliverability.
We’ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing campaigns.
Email deliverability is how you measure the success of your emails reaching the inbox (Inbox Delivery / Gmail Inbox Delivery) without soft bounce, hard bounce or being marked as spam/junk email. If you have issues with high bounces, flagging spam filters or low engagement, you may have email deliverability issues with your campaigns. Scrub your email list and eliminate those addresses that aren’t helping you reach your goals, so let Zerobounce help you on this.
Leaving your subscribers in the dark can kill your email deliverability
In marketing world, this means first building a solid permission-based list where your recipients have expressly opted-in to receive your emails.
But then, maximizing the potential of your subscriber list and the engagement level of your recipients requires more than just building a list of opt-in recipients – you want to start off on the right foot and send a welcome email that sings.
If someone signs up to receive emails from your brand and they don’t receive an email for six months, they have probably forgotten who you are and why they signed up to receive your email campaigns. In email deliverability terms, waiting too long to send your first email is really killing your chance of creating a good first impression in the inbox.
Instead, send a strong welcome email at sign up that encourages engagement and clicks and gets your recipients used to connecting with your brand in their inbox from first day.
Send consistently and regularly, though not too often. This can vary wildly depending on your industry and brand though one email quarter is probably too few, and one a day, too many. With some testing, you should be able to find a sending frequency that works for you and your subscribers.
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