In this another article of email marketing tips, we’ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which might be killing your email deliverability.
We’ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing campaigns.
Sending emails without custom domain authentication can kill your email deliverability
A large part of email deliverability comes down to taking every step possible to avoid being perceived as a spammer in the eyes of spam filters and your recipients.
One of the most definitive ways in which you can affect this is by authenticating your emails. Authentication allows ISPs to acknowledge the legitimacy of your email sends. By putting verified SPF and DKIM settings in place, receiving mailboxes have some verifiable information to cross-reference with your email campaigns and can more easily determine if your email is the real deal or fraudulent. Gmail inbox delivery cites authentication as one of their top recommendations for helping get your email delivered to their users’ inboxes.
At Asian Fox Developments, we automatically handle email authentication for you, though we highly recommend you put authentication in place using your own SPF records and DKIM key for best possible impact on your email deliverability and higher inbox placement rate. Usually, your network administrator will be able to help set this up for you or else our 24/7 Support team is always available for you to help.
Simply put, by putting custom authentication settings in place, your emails are far more likely to be delivered in inbox.
What is email deliverability?
Email deliverability is how you measure the success of your emails reaching the inbox (inbox delivery) without soft bounce, hard bounce or being marked as spam/junk email. If you have issues with high bounces, flagging spam filters or low engagement, you may have email deliverability issues with your campaigns.
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