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In this another article of email marketing tips, we’ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which might be killing your email deliverability.

We’ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing campaigns.

Sending bulk emails with too many images can kill your email deliverability

A historic spam technique was to send emails that contain just one image, or many images and very little text in HTML emails in order to bypass spam filters that were based primarily on spam keywords.
Email spam filtering with ISP’s like Gmail, Hotmail, Yahoo! etc. are now based much more on sending reputation than content though image to text ratio but that still carry some weight with spam filters and is something you will want to spend time getting right.
Emails with very less text and many images, or simply composed of one large image can be hallmarks of spammers from any country (USA, India, Russia, China, UK, etc.). By composing similar emails, you can run the risk of your emails being flagged as spam or phishing.
Remember, even many email clients or devices are not configured to display images by default. If your email is composed almost entirely of images that are not displayed by a recipient’s email client, this renders the content of your email unreadable and certainly not something your recipient can interact with easily or trustfully.
Instead, design your email templates with this in mind and ensure you balance your images and text so that your email makes sense for recipient as well as Spam Filters and is engaging in the event of the images not being displayed. Always use alt text for your images so even if the images don’t render, your subscribers will have context for what the images are.

In this another article of email marketing tips, we’ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which might be killing your email deliverability.

We’ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing campaigns.

Using unclear or spam flagging subject lines can kill your email deliverability

Your subject line is the welcome mat of your email for your recipient and some issues with subject lines are as simple as this: if your subject line makes your email look like spam then people and the spam filters of ISPs are put in place to protect them and will most probably think that it’s a spam email which you’ve sent within your bulk email campaign or email marketing activity from any bulk email service provider.

When optimizing your email subject lines, avoiding the use of spam filter flagging keywords is a great start.

Avoid ALL CAPITALS, excessive and unnecessary use of punctuation (!!!) and use symbols and SP$C!ALCH@RCT3RZ sparingly, and only when relevant.

Also, make sure that your subject lines match the content of your email – no one wants to be promised a trip to a amusement park and end up at the play ground.

An “R.E” or “FWD” prefix when there has been no such previous contact or email exchange is misleading. Similarly, does your email require “urgent action” and is your offer “exclusive” and “one time only!”?

Best practices for the rest of your email copy also ring true for your subject lines. Be concise, as many email clients may truncate subject lines with too many characters. Use personalization, be creative with your copy and be clear with your subscribers about what the email contains.

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In this another article of email marketing tips, we’ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which might be killing your email deliverability.

We’ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing campaigns.

Sending from a free domain email address can kill your email deliverability

Every part of your email marketing campaign needs to authoritatively communicate to your recipients mailbox/server and spam filters that you are who you say you are.

Using a from address that is a domain other than your own domain is a big NO for email marketing India, email marketing USA, email marketing UK or any other country. Similarly, using a free domain email address such as Gmail, Hotmail, Yahoo or Rediffmail is also a bad idea. Yahoo, Gmail, and other ISPs will automatically mark your emails as spam or phishing if you send promotional or bulk email to an email address at their domain, from the same domain, under revised DMARC policies.

For better email deliverability, it is suggested to use an official company address that clearly communicates who you are. For example, ABC Example Inc. should use something like newsletters@abcexampleholidays.co.in for their Holiday newsletter/campaigns – this lets people not only know who they are receiving the email from (ABC Example Inc.), but also what they are receiving (a newsletter), and which part of the business they are receiving the email from (Holidays).

As a global brand with products and services spread across many industries, using a send-from address tailored to this particular part of the business is integral for strong email deliverability and more customer engagement.

Make sure to use an email address at a domain or authenticated sub-domain that you own and that your recipients expect to hear from. Not only this will help prevent ISP filters from blocking your emails, but this will also be instantly recognizable to your recipients and help build the good sending reputation for your domain.

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Happy Independence Day! Today, we remember and honour those who fought for India’s independence. Let’s pray for a bright future…