In this another article of email marketing tips, we’ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which might be killing your email deliverability.

We’ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing campaigns.

Settling for single opt-in subscribers can kill your email deliverability

Settling for single opt-in? confirmed or double opt-in bulk email subscribers means that after people select to sign up for your email list via subscribe form, they receive a confirmation email that they must use to confirm their email subscription.
Not only does confirmed opt-in help protect you from erroneous sign-ups and spambots, but confirmed opt-in lists see better results with almost every engagement metric other than the sheer number of sign-ups in comparison to single opt-in lists.
Confirmed double opt-in email lists are more engaged from the start and by using double opt-in email lists, you can more effectively build your sending reputation by sending to a more engaged and active email list.

In this another article of email marketing tips, we’ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which might be killing your email deliverability.

We’ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing campaigns.

Sending emails without custom domain authentication can kill your email deliverability

A large part of email deliverability comes down to taking every step possible to avoid being perceived as a spammer in the eyes of spam filters and your recipients.

One of the most definitive ways in which you can affect this is by authenticating your emails. Authentication allows ISPs to acknowledge the legitimacy of your email sends. By putting verified SPF and DKIM settings in place, receiving mailboxes have some verifiable information to cross-reference with your email campaigns and can more easily determine if your email is the real deal or fraudulent. Gmail inbox delivery cites authentication as one of their top recommendations for helping get your email delivered to their users’ inboxes.

At Asian Fox Developments, we automatically handle email authentication for you, though we highly recommend you put authentication in place using your own SPF records and DKIM key for best possible impact on your email deliverability and higher inbox placement rate. Usually, your network administrator will be able to help set this up for you or else our 24/7 Support team is always available for you to help.

Simply put, by putting custom authentication settings in place, your emails are far more likely to be delivered in inbox.

What is email deliverability?

Email deliverability is how you measure the success of your emails reaching the inbox (inbox delivery) without soft bounce, hard bounce or being marked as spam/junk email. If you have issues with high bounces, flagging spam filters or low engagement, you may have email deliverability issues with your campaigns.

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In marketing world, this means first building a solid permission-based list where your recipients have expressly opted-in to receive your emails.

But then, maximizing the potential of your subscriber list and the engagement level of your recipients requires more than just building a list of opt-in recipients – you want to start off on the right foot and send a welcome email that sings.

If someone signs up to receive emails from your brand and they don’t receive an email for six months, they have probably forgotten who you are and why they signed up to receive your email campaigns. In email deliverability terms, waiting too long to send your first email is really killing your chance of creating a good first impression in the inbox.

Instead, send a strong welcome email at sign up that encourages engagement and clicks and gets your recipients used to connecting with your brand in their inbox from first day.

Send consistently and regularly, though not too often. This can vary wildly depending on your industry and brand though one email quarter is probably too few, and one a day, too many. With some testing, you should be able to find a sending frequency that works for you and your subscribers.

Email deliverability is how you measure the success of your emails reaching the inbox (Inbox Delivery / Gmail Inbox Delivery) without soft bounce, hard bounce or being marked as spam/junk email. If you have issues with high bounces, flagging spam filters or low engagement, you may have email deliverability issues with your campaigns.

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Are you doing email marketing in india or somewhere in the world. So this article is for you to know about ethics of bulk email service.

Transactional Emails
May also be called “triggered” emails because they include any email that is triggered & released by a user’s interaction or demand. They are One-To-One emails that contain information that completes a transaction or process the recipient has started with your App, Website, Business, etc. A common example is in eCommerce websites, after purchasing an item you receive an email as receipt that has information about the item, price and shipment. Transactional email is sent to individuals rather than a large list of recipients.

Marketing Emails
Any email sent that primarily contains a promotional message or content intended for a commercial purpose. Unlike the transactional emails that are triggered and sent programmatically. Marketing Emails or Marketing Email Campaigns are timed and sent strategically to your list of recipients. (i.e. nurturing leads through your funnel) is considered a marketing email and must follow Anti-SPAM Policy and require that your emails comply with the CAN-SPAM Act (according to the countries your recipients live in). Marketing email is generally sent to groups of contacts/subscribers that are prospects, subscribers or customers.

There are a couple of reasons, Why bulk mail and transactional mail must be sent from separate SMTP:

1. Delivery of time-sensitive transactional emails may get queued behind a large batch of bulk/marketing emails.
2. Your transactional mail will be affected by the reputation created by your bulk/marketing mail and may effect your inbox delivery.

There are few type of leading & best services you can consider:

1. Email Marketing Service
2. SMTP Server Provider

Are you from one of those Individuals, Startups or SMEs – Small and medium-sized enterprises who neglect the advantages and benefits to connect with a direct & registered ESP – Email Service Provider, that provides Email Marketing Service / Bulk Email Service / Email Marketing India.

Then, you’re loosing a lot…

If you use bulk email service to communicate with your customers, users or subscribers then you have barely two choices:

1. Setup hundreds of thousands IPs & range of servers, also get familiar with Bulk Email Sender Guidelines, FBL – Feedback Loops, Blacklist Removal Procedures of ISPs and much more.
2. It’s much effortless when you have email marketing service provider available at your fingertips, such as DBEM – Designer Bulk Email Marketing, by Asian Fox Developments one of the leading direct ESP – Email Service Provider.

BENEFITS TO CONNECT WITH “ESP – EMAIL SERVICE PROVIDER“?
Rather than sending emails from your own Servers or IPs and taking them a step forward towards blacklists or investing more than returns, it is always an advantageous idea to work with registered & direct  ESPs – Email Service Providers whether you’re Customer, Reseller or do Affiliate Marketing. As it is not at all easy to setup hundreds of thousands IPs & Servers, so the ESPs (Email Service Providers) make things much more easier & beneficial for you such as:

• Cost Effective / Cheap Cost Per Email
• ROI – Return On Investment
• Technical Knowledge NOT Required
• Good Email Delivery (much Inbox Delivery)
• Soft Bounce Processing
• Hard Bounce Processing
• SPAM Complaints Management
• Backend Management
• Servers & IPs Operations
• 24/7 Support
• Maintaining communications with major ISPs such as AOL, AT&T, BellSouth,Charter, Comcast, Cox, Earthlink, Excite, Gmail, Hotmail, Rackspace, RoadRunner, OpenSRS, USA.net, Verizon and Yahoo.
• and much more.

Interested? We know, you are definitely interested! CONTACT US

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