All email marketers or bulk email service customers are aware of or should be aware of the significance importance of building & maintaining a highly engaged subscriber list. By sending relevant content at the right time to the right people who actually want to receive your email, that’s how you decrease the feasibility of emails being filtered to the spam folder – which in return increases your ROI Return On Investment. The criteria mailbox providers or ISPs use to determine who is an “engaged subscriber” has historically been a grey area, but now we have a much better idea of what metrics mailbox providers or ISPs consider important.

Each mailbox provider is unique in their SPAM filtering rules, but we do know that they all factor subscriber engagement into the equation one way or another. As would be expected, Gmail, Hotmail, Rediffmail, Microsoft, AOL, and Yahoo are industry leaders and know as biggest ISPs when it comes to evaluating engagement metrics for their SPAM filters. When they look at engagement, they focus on specific patterns of certain sending IP addresses and domains used to send emails. For example:

• Of the email being sent from this IP address, what is the ratio of emails sent to real accounts vs. test accounts?
• How active are the real accounts that are being sent to? Are these subscribers frequently logging into their account and interacting with the emails they receive? Reading them? Responding to them?

Hand in hand with these patterns, mailbox providers/ISPs are also closely monitoring the individual engagement metrics, both positive and negative. Positive engagement metrics include (but are not limited to) emails read, emails replied to, TINS – This is Not Spam votes and sender domain added to address book. On the other hand, a very telling negative engagement metric is a TIS – This is Spam vote. A This is Spam vote, often referred to as a “complaint,” is an extremely strong negative signal to the mailbox providers that the email sent was unwanted and has no business in the subscriber’s inbox.

Knowing how mailbox providers factor engagement into their SPAM filtering decisions gives you a step up on your competition.

However, what you do with this information is even more important.

How do you make sure that the emails you are sending to your subscribers are encouraging for opens, reads and clicks, rather than SPAM complaints?

Send emails that are designed to engage
An engaging & clean subject line can do wonders without adding many symbols. If you can grab your subscriber’s attention and pique their interest with a stronger subject line, you increase the feasibility that they will open your email and engage to your email. You spend a lot of time designing content that renders well across devices, so make it count!

example email:

Some online grocery store sent an email to me with a timely and compelling subject line. Scrolling through my email on my phone, I read “Limited Offer, Unlimited Savings: 10KG FREE Basmati, Flat 25% Off on Fruits & Vegetables Coupon FRESH25, Cooking Oil – Buy 1 Get 1 FREE” while I was in the home and thinking to go for grocery shopping, that weekend. How timely!

Once I opened the email, the email was well designed and continued the clever grocery store theme to highlight their free shipping and 30% off on all grocery bills.

Send emails that align with your subscriber’s interests
It’s important to understand subscriber behaviour and make sure that your emails align to their interests. Let’s say (hypothetically, of course) that I just spent a grossly amount of money on a expensive mobile for me. Let’s also say that I received three follow-up emails after my purchase from the same website.

Normally, I wouldn’t mind this and would even consider it a best practice. I just made a purchase and I’m engaged with that website or brand, so it also makes sense that they would try to hit the iron while it’s hot and keep me engaged. But unfortunately, all the emails they sent me were promoting other mobiles only! Now, it is very unlikely that they think I am still in the market for purchasing a mobile after purchasing from them only.

A better approach would have been to highlight on mobile accessories items that they sell, such as headphones, bluetooth, memory cards, etc. In fact, it was such an irritating experience, I ended up unsubscribing from their email program – a reaction which could have been avoided easily. If they had sent more relevant emails that made sense for where I was in the subscriber lifecycle.

When it comes to maintaining an engaged subscriber list, the first step is understanding how mailbox providers factor engagement patterns and metrics into their SPAM filtering methodology. From there, having a strong understanding of subscriber interests and lifecycle can help any email marketer or ESP Email Service Provider create engaging content that keeps their subscribers eagerly waiting for more.

Number of times Individuals, Startups & SMEs – Small and medium-sized enterprises neglect the advantages & benefits of connecting with ESP – Email Service Provider.

If you use bulk email to communicate with your subscribers or customers then either you setup hundreds of thousands Servers & IPs and get familiar with the Bulk Email Sender Guidelines, FBL – Feedback Loops, Blacklist Removal Procedures of ISPs or it’s much effortless when you have bulk email sending resource at your fingertips, such as DBEM – Designer Bulk Email Marketing, by Asian Fox Developments the leading ESP – Email Service Provider.

BENEFITS TO CONNECT WITH ESP – EMAIL SERVICE PROVIDER?
Rather than sending emails from your own Servers or IPs and pushing them a step forward towards blacklists or investing more than returns, it is always an advantageous idea to work directly with ESP – Email Service Providers whether you’re Customer or Reseller of Email Marketing Service. Because it is not easy to setup hundreds of thousands Servers & IPs, the ESP – Email Service Providers make things much convenient for you and beneficial such as:

• Cost Effective / Cheap Cost Per Email
• ROI – Return On Investment
• Technical Knowledge NOT Required
• Email Delivery
• Soft Bounce Processing
• Hard Bounce Processing
• SPAM Complaints Management
• Backend Management
• Servers & IPs Operations
• 24/7 Support
• Maintaining communications with major ISPs such as AOL, AT&T, BellSouth, Charter, Comcast, Cox, Earthlink, Excite, Gmail, Hotmail, Rackspace, RoadRunner, OpenSRS, USA.net, Verizon and Yahoo.
• and much more.

Email Marketing Tips: Email sending frequency of whether Email Marketing or Transactional Emails has been the subject of much debate among marketers over the years. In a recent blog post, we discussed the pitfalls of undermailing – many of which may come as a surprise. The consequences of overmailing are more widely recognized, but they’re no less critical to your email program.

Decreased engagement: If your subscribers become annoyed with the volume of email you send, they have several options to deal with the situation. Perhaps the most likely action is no action – then they will simply start ignoring your emails, leading to a less engaged & active subscriber list.

Increased opt-outs: Disgruntled subscribers may go a step beyond ignoring your emails and actually unsubscribe from your email program. Once you lose a subscriber, you have lost all or any potential revenue opportunities and instead left them with a extremely bad customer experience.

More total complaints: Higher send volume may not lead to an increased complaint rate, but this doesn’t necessarily mean your subscribers are happy. With more frequent sends, each individual complaint has less impact (mathematically) on your overall complaint rate. Anyhow if you’re only looking at complaint rate, you could miss an important indicator of decreasing customer satisfaction. For this reason, it’s important to pay more attention to your total number of complaints, as well.

Reduced visibility for all subscribers: If complaints and unsubscribes increases, your sender reputation and inbox placement are likely to suffer. Mailbox providers such as Gmail, Yahoo Mail, Rediffmail, Aol, Hotmail, etc. will begin to take a second look at your incoming emails, and may decide to filter and put your email in SPAM/JUNK or block your incoming messages. With less email landing in the INBOX, your brand will experience limited brand exposure, missed revenue opportunities, and lower lifetime value – not just for subscribers who have disengaged, but for your entire list of subscribers.

#GandhiJayanti – Let us celebrate peace day in the honor of a great soul Mahatma Gandhi

A website is the most vital element to enhance the visibility of any brand located anywhere in the world. Unless you have a good website, no one would like to subscribe to your services. Hiring a Web Design Agency, India is very essential to your brand image & reputation. Here are some reasons why a web design agency is extremely important for your organisation.

• A good web design agency helps to construct superior content. When users come across your content, they further share your content across their social media channels if they like it. Thus good quality content is extremely important for any company.

• A good web design agency India also fetches you the right traffic. Without the use of good quality keywords, no one will land in your website no matter how good your content is.

• A good Web Design Agency in India (website designing company in Delhi) is also important for the proper design quotient of the website. The aesthetic quality of a website is extremely important in keeping the audiences fixed and attracted towards your website.

• With everyone using the internet through mobile devices, it is necessary that websites should be mobile responsive. A good quality website will show no difficulty in loading in a mobile or tablet device. When there are glitches in loading of web pages, the audiences get turned off and hence prefer to stay away from those websites and choose never to come back. This is extremely detrimental upon the brand image & reputation.